Sustainability strategy development: μελέτη περίπτωσης της TITAN Cement International

Abstract

This thesis will examine corporate sustainable development (ESG) strategies and see how they are applied to Titan, a giant in the production of cement and building materials. In the chapters that follow, extensive reference is made to the importance of sustainable development for the business world and for the entire planet in general. We will analyze how the concept of sustainable development began, which agencies and organizations helped to put into practice all the necessary actions. The ways in which businesses achieve economic benefit while protecting the environment, local communities and workers are thoroughly analyzed in this thesis. Titan Group is a company that innovates by entering into partnerships with international organizations and signing new initiatives, aiming at the long-term sustainability of the business. It is committed to a zero carbon footprint in the coming years, while creating new green products, helping to reduce climate change. It publishes the results of the sustainable development goals it sets in the annual reports, making the company solvent and highly transparent.